I am not a numbers guy. Every math teacher that has ever been exposed to my mathematical wizardry has suggested that I avoid all career choices that might require me to count.
Data, however, does fascinate me enough to draw conclusions that actually seem reasonable. When you’re looking for validation, there’s no better feeling than to throw some big numbers at your harshest critics and have them nod approvingly. “Confuse them when you can” was something that Mark Twain would have said if he was running a chamber of commerce.
I am fortunate enough to have a staff replete with people who can count and who have a high degree of credibility. When they provide me with data, it’s the real stuff. They often go into great detail about its value, hoping that I won’t distort it. They understand that my biggest source of frustration, even after twenty-three years, remains the fact that not all Blair County businesses are Chamber members. So they ply me with information that supports my point-of-view and then they cross their fingers. The perils of uncertainty are really not for the faint of heart.
What I received from our Marketing and Membership staff recently was a statistical analysis of what our Chamber accomplished during 2019. In a few cases, like Leadership Blair County, the numbers were a compilation that included previous years to show the incredible level of participation enjoyed by that program. So let me throw some hard numbers in your direction:
You can count on that.